Lasso creates moving brands.

A lot of branding studios do a little bit of motion. A lot of motion studios do a little branding. Lasso approaches both branding and motion on equal footing from the very beginning of the process to create a more powerful and intentional result.

The Studio

Led by Creative Directors Lindsey and Allen Laseter, all projects are backed with over 20 years of combined experience directing brand strategy, design, illustration, animation, and film-making.

Allen Laseter

Partner, Co-Creative Director

Allen brings over ten years of animation, illustration, and directing experience to Lasso. With a foundation in film focused on directing and cinematography, Allen brings highly relatable narratives rooted in his love for cinema to the world of motion, and an artful vision to every project. His unique style and approach has led to collaborations with top studios across the globe and clients including MTV, TED-Ed, and Disney.

@allenlaseter

LINDSEY Laseter

Partner, Co-Creative Director

Lindsey brings over ten years of branding, graphic design, and strategy experience to Lasso. Armed with a unique foundation of psychology and human behavior paired with her talent for design and business principles, she’s built her expertise through digital agencies, boutique branding studios and in-house leading teams and companies. She loves creating custom solutions that connect brands and people on a personal level, along with guiding clients and partners to create a great experience along the way.

@lindseylaseter

Allen Laseter

Partner, Co-Creative Director

LINDSEY Laseter

Partner, Co-Creative Director

The Studio

Led by Creative Directors Lindsey and Allen Laseter, all projects are backed with over 20 years of combined experience directing brand strategy, design, illustration, animation, and film-making.

Allen Laseter

Partner, Co-Creative Director

LINDSEY Laseter

Partner, Co-Creative Director

Services

STRATEGY & BRANDING

Brand STRATEGY
BRAND Identity Systems
NAMING
COPYWRITING
TONE & VOICE
Brand Guidelines

Motion & Video

Animation
Motion Design
Film-making
Directing
Storyboarding
Narrative Videos
Explainer Videos

DIGITAL DESIGN

UI & UX
Web Design & Development
E-Commerce
Content Creation
Illustration
Photography
Styling & Art Direction

Physical DESIGN

Print Design
Editorial Design
Packaging
Specialty Production
Event Design
Environmental Design
Signage & Wayfinding

Our projects are driven by two essential components:

Strategy

Beginning with strategy ensures we have clarity on your business. It creates alignment and a clear path forward.

Brand Strategy
Internal Discovery
Audits & Research
Concept Development

Brand Tone & Voice
Naming & Messaging
Content Strategy
Consulting

Design & Motion

Once we’ve crafted the brand strategy, we can confidently create the ideal applications for your brand based on your goals and audience.

Identity Systems

Brand Identity Design
Logo Design
Identity Design Systems
Brand Guidelines
Internal Design Templates

Motion & Video

Animation
Motion Design
Film-making
Directing
Storyboarding
Narrative Videos
Explainer Videos

DIGITAL Applications

Digital Design
Web Design & Development
E-Commerce
Content Creation
Illustration
Photography
Styling & Art Direction

Physical Applications

Print Design
Editorial Design
Packaging
Specialty Production
Event Design
Environmental Design
Signage & Wayfinding

The Client-Studio Match

Who We Work With

We're a creative studio working with partners who believe creativity & connection are essential to a good life.
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Our clients know their purpose, and need a partner to communicate it to the world and their ideal audience. Our partnerships are based on trust and collaboration, with openness to new ideas and solutions for an ever changing world. We guide our clients through the creative process with clarity, thoughtful strategy and a sense of play. We'd love to work with you.

OUR SWEET SPOT

Creative that moves people
Brand Systems in Motion
Experiential Brands
Events & Festival Branding
Brands that foster Art & Design in daily life
Museums & Cultural Institutions

Let's talk about your project

Recent Collaborations & News

Collaborating with Apple

We had the pleasure of collaborating with teams at Apple and Apple Music on multiple projects.

Lasso at C2 Montréal & The XP FRONTS 2024

Join us at the meeting of the most experiential minds and those working in the cross hairs of business, innovation and creativity.

Get your pass

Pringles Playground

We collaborated with G7 Entertainment to bring animation to their experiential campaign Pringles Playground that traveled to music festivals across the country, creating dynamic spots to play on the big screens between sets.

Meet the XLIST

We collaborated with XP LAND to imagine and design a celebration of the Top 100 Most Creative Visionaries in Experiential Design, including the likes of David Byrne, Es Devlin and more.

Explore the project

Events with Vox Media

We collaborated with Vox Media to bring the podcast Pivot to the stage in Miami — Hosted by PIVOT’s Kara Swisher and Scott Galloway, this three-day event featured the hottest names in business, fintech, media, and more.

Catch the full recap

A portrait of Lindsey and Allen Laseter for their Studio Visit Interview

A Studio Visit-Interview

Nashville Design Week visited our home studio and chatted with us about why we started Lasso and how we’re designing our business around the life and work we want.

Read the interview

Delighting Customers for InBloom w. Kate Hudson

We collaborated with the holistic nutrition brand InBloom to craft packaging as they entered the retail space, plus one of a kind holiday gift packaging.
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Branding a Neighborhood with the Titans

The Tennessee Titans approached Lasso as they began to explore what a neighborhood around a renovated Nissan Stadium could become, crafting a story and way to share the concept with Nashvillians with a focus on locals.

Embracing Uncertainty with Nashville Design Week

As we shifted from the absurdities of 2020 to a new year, Nashville Design Week looked to create a new visual brand that could represent the liminal reality we all found ourselves in.

Explore the NDW 2021 Brand

Explore the Work