When COVID turned the world upside down, MTV launched #AloneTogether, a campaign that offered information about the coronavirus along with positive messaging to support viewers’ mental health while in lockdown. Lasso joined the cause through crafting a playful piece that played on the airwaves to highlight the main pillars of the campaign: stay calm, stay active and most importantly, stay connected.
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A Tight Timeline
MTV wanted to act fast in getting this spot ready for broadcast, so were asked to create something very quickly. It made for some interesting challenges, but ultimately led to an interesting final result.
